Chefs and Style Experts Celebrate “Electrolytenment”

Sep 12, 2012 Written by 

The Rachel Zoe Project cast member and interior designer, Jeremiah Brent, hosted an evening of total “electrolytenment” in Culver City on Thursday, April 26 to celebrate the launch of resource®’s 100 percent natural spring water.

Held at the SmogShoppe, a former smog shop that’s now an eco-friendly, solar-powered event space, the festivities were co-hosted by Daily Candy and attracted a unique group of chefs, designers and other lifestyle experts.

Lion’esque style, Blushington makeup and beauty lounge, and Kitchit—a service that connects consumers with top chefs—were on-site to provide mini-makeovers and mouthwatering bites, while bartenders keep guests happy with bottomless wine and champagne.

Christine Avanti, a best-selling author, celebrity chef and health consultant on The Food Network’s Fat Chef, was also present to offer tips on cooking and nutrition.

“We are proud to offer a bottled water that is good for you and good for the environment to Southern California,” said Larry Cooper, senior marketing manager for resource®. “Our goal is to bring the power of new discoveries and Total ‘Electrolytenment’ through our interactive fountain of water and various LA experts.”

The event is part of the product’s Southern California launch, which includes an unveiling of the first-of-its-kind interactive fountain of water at The Grove in West Hollywood, where shoppers can discover “electrolytenment” by asking the Fountain questions and getting live, customized answers in real time.

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